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“When I was at Blizzard,” said Wilson, “the reason for doing the auction house in real money was to ensure security Diablo IV Gold. The reason was not money. We weren’t expecting to earn the amount of money we did. One of the biggest issues with Diablo 2 was item duping and duping hacks, and all that gold selling, as well as all the other things.”
As Wilson stated, Blizzard’s strategy to fix this issue with Diablo 3 was to take control of the trading marketplace. This was also the motive behind the game’s move to require an always-on internet connection. Wilson affirms that the moment you make an offer to an offline client hackers “got you.” Therefore, always online and auction houses were Blizzard’s failed attempts to manage the issues from Diablo 2.
However, shortly after its launch in 2012 the auction house in Diablo 3 was recognized as one the biggest flaws in the game, being endlessly mocked and criticized by the public. However, getting rid of it wasn’t easy as it wasn’t due to technical problems. Instead, its deferred 2014 removal was due to the auction house a promised feature of the game, printed on all of its retail boxes and there were legal issues with cutting it.
“The reason why we didn’t eliminate it immediately when we realized the issue was legally we didn’t think we could since it was prominently advertised on the boxes,” said Wilson. “So we actually were able to sort out all the legal issues until we finally said ‘OK, we believe it’s worth a shot should we be the subject of one, but oh well.'”
Funny thing is, when everything has been done Wilson admits that the auction house did not generate Blizzard enough money He also said that when it was worth more than 10 or 15 million dollars, Wilson would feel “surprised.” While that might sound like a large amount but the former Diablo 3 designer countered that World of Warcraft makes that sort of profit every few hours or so. Another dev who was on the panel laughed at the idea that, like usual the game will “always put the blame on lawyers.” So yeah, everyone was against it, and it did not make a lot of profits. This was a total waste of energy for everyone involved buy Diablo 4 Gold!
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